How We Turned a Toronto Townhouse Into a $25K/Month Airbnb

PROPERTY DETAILS

Property Overview

4

Bedrooms

3

Bathrooms

The property had strong fundamentals — a spacious four-bedroom layout, a central location near downtown, and natural appeal for group stays. However, like many self-managed short-term rentals, it lacked cohesive design, optimized pricing, operational systems, and the brand-level positioning needed to maximise performance.

OUR APPROACH

How We Have Helped

1. Full Interior Transformation

We led a full redesign and execution while the owner remained abroad:

• Complete furniture + décor sourcing
• Layout optimization for group stays
• Installation and setup end-to-end
  

2. Professional Positioning Strategy

Once the physical product was ready, we built the listing from scratch:

• High-converting professional photography
• Full listing rewrite optimized for conversions
• Optimized amenity presentation
• Strategic positioning for group bookings

3. Revenue Optimization Systems

We implemented a full revenue framework:

• Dynamic pricing strategy
• Event-based overrides
• Seasonal demand modeling
• Minimum-stay optimization

4. Full Operational Stack

• Guest screening workflows
• Cleaning/vendor systems
• Automated communications
• Real-time support coverage

KEY OUTCOMES

Results

Within the first year:

• Peak month exceeded $25,000 (August)
• 12-month average stabilized at ~$12,250/month
• consistent occupancy across seasons

Guest experience followed performance:

• Steady growth in review volume
• Near-perfect rating maintained
• Strong repeat booking patterns

IMPLICATIONS

Why This Matters for Owners

Many STR properties underperform not because of location, but because they lack professional positioning and systems.

A full-service approach means:

• Stronger nightly rates
• Higher occupancy
• Better guest experience
• Long-term asset performance

Most importantly, this transformation was executed entirely while the owner remained overseas.

SUMMARY

Key Takeaway

Maximizing STR performance requires more than just listing a property — it requires strategic design, execution, and ongoing optimization.

At Maxima, we handle every step.

Want to see what your property could earn with professional management?

Book a call with our team today.